Zayed Sports City
One of the leading destinations for sports and entertainment in the UAE, Zayed Sports City in Abu Dhabi caters for a wide range of sports. It is also host to many international sporting events, including the Mubadala World Tennis Championship. TMH developed Zayed Sports City’s brand strategy and design a new brand identity and supporting collateral for this spectacular sporting venue. In addition to refreshing the master brand, we were also asked to review the entire brand architecture and design a series of identities for the venue’s sub-brands, as well as to develop a complete communications platform for the venue, including producing the Zayed Sports City monthly newsletter.