Yemen Kuwait Bank
Yemen’s oldest private sector financial institution, Yemen Kuwait Bank (YKB) has grown into the country’s largest and fastest growing bank. TMH was tasked with refreshing the company’s branding and launch it into the local market. Drawing on the bank’s 30 year heritage and its dedication to delivering outstanding customer service, TMH developed a number of collateral pieces, branch interior designs, the corporate website and a through-the-line rebrand launch campaign, which included conceptualising a television commercial.