WOMAD (World of Music, Arts and Dance) world music festival is a showcase of the music and cultures of hundreds of diverse nationalities. Abu Dhabi Authority for Culture and Heritage (ADACH) asked us to coordinate the first WOMAD Abu Dhabi festival’s advertising, media strategy and PR, as well as to design a full suite of event collateral. Such was the success of the inaugural event, ADACH approached TMH to help promote the following year’s show, which was even more successful than the first event. In 2009, TMH was awarded ‘Best Integrated Campaign’ at the MEPRA Awards for its work on WOMAD Abu Dhabi.