Middle East Electricity
Middle East Electricity is the world’s largest power event, covering all sectors of the power industry including generation, transmission and distribution, nuclear, renewables and lighting. TMH was tasked with creating an engaging and relevant advertising campaign concept for the 2015 Middle East Electricity exhibition, showcasing the breadth and depth of the show and reinforcing its position as a must visit event for the key audiences. The creative concept was designed so that it worked across a wide variety of deliverables and was easily adaptable for the show’s sub-sectors.