Owned by Saudi Arabian-based Al Hokair Group, Metropolis is a family entertainment centre, located in Riyadh, with fun games, rides and other attractions for all ages. We were tasked with conducting a brand audit for Metropolis and then created a visual standards guide to ensure that collateral was consistent across all touch points. We also designed a range of fresh, appealing promotional and in-house materials, including press adverts, tactical flyers, a mini-brochure and a staff handbook. Al Hokair Group then asked us to create a fun and informative brand book as part of their entry submission for International Association of Amusement Parks and Attractions (IAAPA) Awards Entry.