Masic, the Mohamed & Abdullah Al Subeaei Investment Company, is a Saudi Arabian enterprise focused on investment and property development across the GCC and North Africa. TMH designed a new corporate identity for Masic, which was a graphic representation of the brand philosophy, binding the rich Arabic ideologies on which Masic was founded to the forward-thinking progressive direction of the company. In addition to creating the new identity, we also developed the company’s website and a visual standards guide, demonstrating the correct usage of the new logo across all collateral.