INDEX is the Middle East and North Africa’s largest and most diverse international interior design exhibition. Index asked us to evolve the exhibition’s brand identity and develop a visual standards guide, as well as to design a wide array of exhibition collateral, including show advertising, sponsorship brochures, event signage and environmental branding. Our relationship with Index continued for a further two years, during which time we redesigned the creative concepts to ensure they were fresh and continued to resonate with the interior design industry. We were also tasked with adapting the creative from the Dubai event for the INDEX KSA exhibition.