Dubai World Central
Dubai World Central (DWC) is one of Dubai Government’s largest urban land development projects. A master-planned aerotropolis, DWC is rapidly becoming one of the UAE’s leading international trade, business and aviation hubs. TMH was asked to conduct a brand audit for DWC and produce the brand’s visual standards guidelines, to ensure that all communications from the master brand and its subsidiaries were consistent. We were then tasked with producing a series of globally released print and online advertisements, as well as exhibition branding and brochures for DWC’s launch at Cityscape.