Dubai Racing Club
Dubai Racing Club, based at Meydan in Dubai, is host to a number of prestigious and exciting horseracing events throughout the year, as well as the organiser of the richest horse race day in the world, the Dubai World Cup. The TMH team was originally appointed to create a new brand identity for Dubai Racing Club as part of the run up to the Dubai World Cup season for the new millennium. Our relationship continued with the development of Dubai Equine Hospital’s brand identity and strategy. We were then asked to create a complete spectrum of promotional and event collateral for the final season of racing at Nad Al Sheba Racecourse before it moved to the Meydan Racecourse.