Dubai Healthcare City
Dubai Healthcare City (DHCC) is a dedicated healthcare destination, home to hospitals, outpatient medical centres, academic institutions and diagnostic laboratories. Dubai Healthcare City asked us to conduct a brand audit. We created a set of visual standards guidelines to ensure all DHCC materials had the same look and feel, as well as clearly describing the brand hierarchy of the master brand and the DHCC sub-brands. As part of this we developed individual identities for sub-brands that still clearly identified them as being part of DHCC.