Britannia Industries Limited
One of region’s most well-known snack brands, Britannia Industries is the largest biscuit and wafer manufacturing companies in the Middle East and Indian Sub-continent. TMH was approached by Britannia Industries to redesign the packaging, develop a series of unique nutritional information icons and create a variety of POS marketing solutions for the full range of Nutro savoury and sweet snacks, produced by their subsidiary, Strategic Food International. Upon completion of this, we were commissioned to redesign the packaging for the Britannia’s own brand of biscuits.