Avenue at Etihad Towers, a high-end retail destination for exclusive fashion and accessories, as well as a select choice of F&B outlets, located within Etihad Towers in Abu Dhabi. TMH produced a fully integrated campaign for the launch of Avenue at Etihad Towers. In addition to creating print, radio and digital promotional material, including specially created video invites for VIPs, TMH also imagineered a spectacular launch event to create an unforgettable “Wow!” factor for the official opening of this new luxury retail destination.