Aqua Play
Aqua Play, in Mirdif City Centre Mall in Dubai, is a one-of-a-kind fun and educational attraction younger children featuring water-based rides, games and activities. We are very proud of AquaPlay! We initially created the name Aqua Play together with a brand strategy and positioning statement, which we tested extensively in the market. The team then designed the brand identity and then proactively suggested creating a range of branded supporting collateral, including colouring books and a whole suite of aqua characters, which were incorporated into some of the ride designs to help personalise the experience for young visitors.