Al Aan TV
Dubai-based pan-Arab channel Al Aan TV is recognised as the premier female-oriented independent channel in the region, offering a mix of factual information and light entertainment programming to urban, upwardly mobile Arab women. Al Aan TV asked us to create a short television commercial promoting the channel’s new, fresh look and reinforcing its position as the voice of modern Arab women using the message that just as a healthy diet is necessary to ensure a healthy body, what people consume on television can affect their attitude and mental well-being.