Abu Dhabi Tawteen Council
The Abu Dhabi Tawteen Council (ADTC) is a government entity that assists Emirati job seekers find employment as part of the UAE’s on-going Emiratisation programme. TMH was commissioned to create a new brand identity for ADTC. Including elements that illustrated the brand’s proud Arabic heritage, our design also had to have a contemporary, modern feel that would appeal to the young Emiratis and inspire confidence in the services offered. We then created press adverts and a series of promotional materials, including merchandising and giveaway items.