Abu Dhabi Mall
Abu Dhabi Mall is one of Abu Dhabi’s premier shopping hubs, housing some of the world’s most recognisable retail, dining and entertainment brands. Since it opened in 2001, Abu Dhabi Mall has become a favourite with the city’s shoppers. We were approached to refresh the Abu Dhabi Mall brand and give it a more modern look and feel. As part of the rebrand, we also developed the brand strategy and a new tagline for the mall and designed a range of supporting collateral, including advertising templates for future campaigns. We also created a series of adverts for the mall’s various seasonal promotions.